top of page


Do Good Here is a community of professionals specialized in business design, coaching, fundraising, diversity, and communications. We provide on-demand "gig" consulting and pop up labs globally to help social ventures, caused-based organizations, and nonprofits to cultivate a culture of social purpose while achieving financial success.  We believe that the social sector can also use Agile, Lean, and Human-Centred Design approaches to build capacity and adaptive practices in an ever-changing and diversifying world.  

Melody Song MA CFRE is the founder of, a network of professionals delivering design labs to foster collaboration and connectivity in the social sector.  Combining data science and design thinking, Melody uses data-driven and empathy-based methodology to help build capacity for nonprofits to be versatile, diverse, and sustainable.

As a Certified Fundraising Executive (CFRE), her fundraising career spans over fifteen years and several sectors including Arts, Education, Health, Animal Welfare, and Wildlife Conservation.  Her area of expertise includes Major Gift fundraising, Prospect Management, Sponsorship, and International Fundraising.

Melody is a committee member for IDEA (Inclusion Diversity Equity Access) and the International Development Committee for the Association for Fundraising Professionals (AFP) Global.  She is an Alumni Coach for IDEO U - an online learning community created by IDEO, a leading design agency for Design Thinking.  She is a former board member of the Association for Professional Researchers in Advancement (APRA) Canada and is an active speaker and educator with APRA Canada, APRA International, CAFP, and AFP Calgary Chapter. 

  • Black Twitter Icon
bottom of page